Build Ferocious Loyalty
with Customer Centric Copy
Do you have a provider you’re deeply faithful to? For me, it’s my old-school doctor. Every time he walks into the patient room, he’s lugging a thick, thick file, filled with actual pages of my medical history.
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He spends lots of time discussing any concerns that I have.
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Offers me respect and compassion when dealing with a sensitive subject.
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And looks at me while we talk (not at the computer screen).
Is he the closest doctor to my home? Nope- it’s a 25 minute drive.
Is it a short wait? No again. I’ve sat in that waiting room for over an hour, and then spent even more time waiting in the patient room.
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Is it a fancy office, with the latest and greatest equipment? No and nope.
But I keep coming back.
Because he’s earned my trust.
And my loyalty.
Imagine if you became that service provider in people’s lives.
You know, the one they tell their friends about and emphatically declare- “Oh, I’d never use anyone else.” Because there’s a passionate loyalty, a bone-deep commitment that won’t be swayed, not for a discount, a free gift, or even greater convenience.
While bringing in new customers is an important part of the funnel, an even more crucial aspect is what you do with the customers once you have them.
My focus is on creating a customer experience that solidifies your customer base and delivers repeat business, over and over again.
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Instead of constantly throwing money at the marketing monster (it’s a hungry beast), build a system that works for you and creates a loyal customer base that rewards you again and again.
Lenny Ash,
Azsellerkit
“I keep going back to the designer and telling him, 'Just look at the wireframe. Why are you messing with it?' He keeps moving things around, not realizing there’s an intentional flow. He’s thinking strictly in the design sense. I keep telling him, 'Don’t take too much creative license!' That speaks to how I feel about the finished project you delivered.”
Chayi Scharf,
The Fimo Group
“You get the tone and the message, both what the clients want and what I’m trying to give the client. I’m amazed every single time when you hit it, pretty much perfectly every time, and every time, I’m amazed again.”
Barry Janay,
Lobej
“I was impressed by your use of technology, with the wireframe showing the bones of the site, as it would flow. It made it much easier to meld the copy with the design.”
I'm Rochel Eisner
As a customer retention specialist, I help create a customer base so loyal that they stick with you regardless of price, convenience or availability.
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My 18+ years of experience mean that you aren’t my guinea pig and this isn’t my first rodeo. I have a clean-cut process. I deliver on time. And I always provide quality work.
I’m also really good at listening and clients tell me that my dig-deep questions are harder than therapy, which means we get to the heart of what you want for your business and the best way to market your unique strengths.
Things you don't need to be my client
but would be cool if we have in common:
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An obsession with mushrooms. They go with any food, except maybe dessert.
02
Be a major sci-fi fan. But not outer space, aliens or creepy demons. Magical powers and witches and traveling back in time...
03
Dabble in audio engineering. It's fascinating to break down sound and build it up to a thing of crystal clear beauty.
04
Train in martial arts. Once upon a very long time ago, I studied karate and was candidate for brown belt.